On the exquisite August 8, 2024, a new era of boundless brilliance was unveiled. LVNA By Drake Dustin stirred up enthusiasm in both the fashion and entertainment world after the founder and CEO Drake Dustin Ibay himself with other LVNA key executives revealed its iconic latest collaboration with Barbie™ during the brand’s press conference with LVNA’s business partner and endorser, Ivana Alawi at The Peninsula Manila. This partnership pledges to release not just highly fashionable jewelry collections but also avant-garde designs that fuse LVNA’s recognized elegance with Barbie’s iconic and timeless charm. 

Ivana Alawi with Drake Dustin Ibay

Living the Dream Life 

This project isn't just a simple collaboration but a manifestation of long-time dreams and aspirations. At the press conference, LVNA’s founder and CEO, Drake Dustin Ibay this partnership perfectly aligned with LVNA's current journey like the stars in the sky, he said that 5 years ago when this collaboration approached the brand, LVNA wasn’t prepared for it yet considering several aspects like funding on top of it but now that it’s actually happening, it clearly shows how far LVNA have come as one of the leading jewelry brands in the Philippines–the growth, the continuous success, and burning passion made LVNA stands where it is right now.

Ivana Alawi with Ches Melon-Tan (Director of Marketing for National), Jerome Antonio (Director of Operations - LVNA Calabarzon Region), Amalia Vanessa Campos-Reyes (Director of Assets & VP of LVNA Group of Companies), BJ Mariategue (Director of Marketing for National & Chief Financial Officer of LVNA Group of Companies), Patrice Elain Ting-Tan (President & CEO of LVNA Mindanao Region & Chairwoman of LVNA’s Stay Brilliant foundation), Dannielle Louise F. Ibay (President & CEO of LVNA Group of Companies), and Drake Dustin Ibay (Founder / Chairman & CEO of LVNA Group of Companies).

“So Five years ago wala pang funds si Lvna pang-Barbie. It so happens na about a year ago the partnership started. It is the right time and perfect timing, so we grabbed the opportunity to secure the license and doon na siya nagstart. We are having them for three years and we are launching several campaigns on it,”  Drake Dustin Ibay said.

The magical day that reflected the whimsical collaboration was held in a grand venue attended by several esteemed media representatives and major investors who shared the moments celebrating this another milestone for LVNA By Drake Dustin. Ivana Alawi shared how sentimental and was also a dream come true for her, being part of LVNA’s journey with Barbie of Mattel. There is no doubt that this collaboration can be successful with Ivana’s presence, personality, and influence, which continuously impacts people and the LVNA brand. “Sa Barbie ako natuto kung paano mag terno terno ng dress at shoes, lalagyan mo ng accessory and to endorse something na collab and may kinalaman sa brand is an honor.” – Ivana Alawi. 

Blending fashion with advocacy and self-expression

This Barbie x LVNA collaboration aims to empower women through brilliance and Barbie’s presence. Without a doubt, this partnership isn't just about mere fashion; it's a vibrant celebration of the beauty, boundless brilliance, and limitless potential within every woman. Highlighting different phases and stages of life, LVNA for this collaboration declared to have several faces to embody the artistry and beauty of its jewelry pieces–serving not just as luxurious adornments but also pieces that can express and inspire. 

Ivana Alawi, the long-term endorser of LVNA who recently became an investor and business partner of LVNA will be the first to wear the LVNA x Barbie jewelry collection and will be featured on the brand’s creative ad campaign that will also be released this year. As this collaboration continues to unfold, LVNA positively will unveil more groundbreaking releases aligned with this iconic partnership. It will undoubtedly be celebrated as a hallmark of glamour, fashion, and meaningful advocacies–representing the bridge between generations.